World Class Dental Practice Support Built by Doctors, For Doctors.

Why do dental practice leaders choose Heartland Dental’s support model? Because it’s been created, refined, and proven by doctors. Choose it, and you’ll find relief from the stress and administrative hassles that come with doing it all on your own, the opportunity to build your practice and personal wealth, and a culture focused on helping supported doctors be the best that they can be.

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Heartland Dental Support Model

3,100+ Supported Practice Leaders All Focused on Advancing Dentistry Together.

It’s time to write a better tomorrow. Since 1997, thousands of supported doctors have utilized our industry-leading resources to help them elevate patient care, fuel practice growth, and enhance their work/life balance. When you become part of a Heartland Dental supported practice, you remain in control of how you practice dentistry while gaining access to a proven support model.

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Find Real Administrative Relief With a Trusted DSO Partner.

Imagine a support team to help with the back-office stresses that come with running a practice. With our support model, you will never be on your own again. Guidance and assistance will always be right there, so you can find balance and explore new possibilities at work and in your life away from the office.

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Dental Accounting Services

Let us help track the numbers. Centralized payroll and bookkeeping support gives you accuracy, visibility, and compliance that you can depend on.

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Dental IT and Facilities Management Support

We’ll help keep your doors open and your computers running. IT support, information security and office maintenance assistance are just a call away.

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Dental Legal Advisor and Regulatory Support

We’re a partner that reads the fine print. We help keep track of legal, licensing and compliance changes so you can practice in confidence.

Dental Practice Support Made To Strengthen Your Bottom Line.

You work hard enough already. Maybe now it’s time to see how you can build up your business by working smarter. Our support model helps you keep more of every dollar that you earn to help you find the practice profits you’ve been missing out on.

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Lower Prices on High-Quality Labs and Supplies 

Save 20%-40% on select supplies and labs. We help you get more by assisting with negotiating scale pricing with trusted partners, including access to our Diamond Trusted Supplies and Labs program.

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Dental Reimbursement and Insurance Partnerships

Access a team to help optimize your payor mix, as well as negotiate and manage payor contracts for reduced friction and improved reimbursement. That means better rates for you and a smoother process for patients.

Access to Resources to Help Accelerate Dental Practice Growth.

What could you do if you had access to the tools to build your skills, build your team, and build your clinical technology? The answer is in all the thriving practices that have already chosen our support model to help attract more patients and deliver better care. 

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Dental Practice Marketing 

Market your practice more effectively and efficiently. We’ll strategically help you implement a marketing system that finds and retains patients by utilizing our expertise in SEO, social media, web development, and paid advertising.

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Dental Talent Recruitment Solutions

Build a dream team and avoid getting caught short-staffed. Our team helps you identify, interview, onboard, and offer the benefits to attract and retain staff who fit your culture. And you always get to make the final choices.

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Access to Continuing Education in Dentistry 

Grow your practice with the support to learn and add new procedures, such as advanced cosmetics, surgical implants, endo, and sedation, to deliver comprehensive patient care. Heartland Dental University (HDU) offers access to practice-elevating CE clinical, leadership, and business training to supported doctors and teams.

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Advanced Dental Technology and AI Diagnostics

Upgrade your clinical technology without the strain of buying, updating, and maintaining it yourself.  iTeroTM  scanners, WaveOne Gold Endodontic Systems, DIAGNOdent pens, intraoral cameras, and Videa AI diagnostics keep you on the leading edge of patient care. 

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Real Support, Real Practice Success Stories

“As a Heartland Dental supported practice, I have access to a team that helps me achieve results I wouldn’t have time to achieve on my own.”
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Real Support, Real Practice Success Stories

“When I need to fill a role, Heartland Dental staffing specialists bring me qualified applicants, and as a supported practice, we can attract people with way more benefits than a private practice.”
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Real Support, Real Practice Success Stories

“I got to the point where I was living in my practice. Then along comes Heartland Dental.”
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Real Support, Real Practice Success Stories

“The support model at Heartland Dental is lifesaving. Someone always has my back on administrative issues.”
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Real Support, Real Practice Success Stories

“I have worked with people who have added so much substance and administrative support. They just know how a business should run.”
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See How Support Leads To Success.

Discover how Heartland Dental and supported practices has helped doctors earn the rewards they deserve with a Path to Long-Term Wealth.

Explore News and Ideas from Heartland Dental

What I Wish I Knew Before Running a Dental Practice

What I Wish I Knew Before Running a Dental Practice

Dr. Gregory Luerding, a Heartland Dental supported doctor, learned a lot at dental school. Like how to fill a cavity and interpret X-rays. But when it became his time to run a practice, there were some things he just had to learn through experience, such as…

How AI Is Increasing Patient Trust in Dental Practices

How AI Is Increasing Patient Trust in Dental Practices

In today’s evolving dental landscape, trust isn’t just a value — it’s also a differentiator. Dental practices that embrace innovation, such as artificial intelligence (AI), can build confidence with patients, which leads to better care. Dental support organizations (DSOs), such as Heartland Dental, are leveraging AI as a tool to assist in detecting diseases more reliably, accurately, and sooner.