Discover how Heartland Dental and supported practices has helped doctors earn the rewards they deserve with a Path to Long-Term Wealth.
World Class Dental Practice Support Built by Doctors, For Doctors.
Why do dental practice leaders choose Heartland Dental’s support model? Because it’s been created, refined, and proven by doctors. Choose it, and you’ll find relief from the stress and administrative hassles that come with doing it all on your own, the opportunity to build your practice and personal wealth, and a culture focused on helping supported doctors be the best that they can be.

3,100+ Supported Practice Leaders All Focused on Advancing Dentistry Together.
It’s time to write a better tomorrow. Since 1997, thousands of supported doctors have utilized our industry-leading resources to help them elevate patient care, fuel practice growth, and enhance their work/life balance. When you become part of a Heartland Dental supported practice, you remain in control of how you practice dentistry while gaining access to a proven support model.

Find Real Administrative Relief With a Trusted DSO Partner.
Imagine a support team to help with the back-office stresses that come with running a practice. With our support model, you will never be on your own again. Guidance and assistance will always be right there, so you can find balance and explore new possibilities at work and in your life away from the office.
Dental IT and Facilities Management Support
Dental Legal Advisor and Regulatory Support
Dental Practice Support Made To Strengthen Your Bottom Line.
You work hard enough already. Maybe now it’s time to see how you can build up your business by working smarter. Our support model helps you keep more of every dollar that you earn to help you find the practice profits you’ve been missing out on.
Lower Prices on High-Quality Labs and Supplies
Dental Reimbursement and Insurance Partnerships
Access to Resources to Help Accelerate Dental Practice Growth.
What could you do if you had access to the tools to build your skills, build your team, and build your clinical technology? The answer is in all the thriving practices that have already chosen our support model to help attract more patients and deliver better care.
Dental Practice Marketing
Dental Practice Marketing
Dental Talent Recruitment Solutions
Access to Continuing Education in Dentistry
Advanced Dental Technology and AI Diagnostics
See How Support Leads To Success.
Explore News and Ideas from Heartland Dental
Why More Dentists Are Choosing to Affiliate with DSOs and a supported practice. What to Look for in a Strong Affiliation
The dental profession is undergoing a significant transformation. More than ever, dentists are affiliating with Dental Support Organizations (DSOs) and supported practices for assistance with non-clinical administrative support and enhancing their professional lives. While the opportunity for financial stability and operational support is often cited, the driving forces behind this trend are more nuanced and strategic.
What I Wish I Knew Before Running a Dental Practice
Dr. Gregory Luerding, a Heartland Dental supported doctor, learned a lot at dental school. Like how to fill a cavity and interpret X-rays. But when it became his time to run a practice, there were some things he just had to learn through experience, such as…
How Rising Costs Can Impact Your Bottom Line — and What You Can Do About It
Running a dental practice today means balancing exceptional care with ever-tightening margins. Between inflation, rising supply costs, and stagnant insurance reimbursements, even successful practices are feeling financial pressures.
How AI Is Increasing Patient Trust in Dental Practices
In today’s evolving dental landscape, trust isn’t just a value — it’s also a differentiator. Dental practices that embrace innovation, such as artificial intelligence (AI), can build confidence with patients, which leads to better care. Dental support organizations (DSOs), such as Heartland Dental, are leveraging AI as a tool to assist in detecting diseases more reliably, accurately, and sooner.

