Our Vision
To be a world-class company and the leader in dentistry.
In 1997, Dr. Rick Workman of Effingham, Illinois, had a vision to create something entirely new: A model for dentists to support one another and grow together. Since then, Heartland Dental and Heartland Dental supported practices have brought thousands of supported doctors together to elevate one another, advance the profession of dentistry, and raise patient care to set new standards for excellence.
There’s power in connection. What began as a local network of practices has become America’s leading dental support organization with 3,100+ supported doctors and 1,900+ supported practices across 39 states.
Our vision, mission, and core values define who we are and how we serve. They guide Heartland Dental and supported practices and inspire us to move dentistry forward together.
To be a world-class company and the leader in dentistry.
Success comes from a never-ending quest for improvement.
Honesty, integrity, and transparency. Do the right things for the right reasons.
Openness, positivity, and mental flexibility lead to world-class results.
To support doctors and their teams as they deliver the highest-quality dental care and experiences to the communities that they serve while providing exceptional careers and creating value for our stakeholders.
Work/Life balance, healthy environments, and community engagement.
Work hard and smart together, always promoting inclusion and diversity.
Prioritize gratitude and teamwork, and take joy in the success of others.
At Heartland Dental and a supported practice, success is shared with the doctors and practices that we support. Supported doctors learn from one another, grow together, and strengthen the profession. It’s a community built on clinical autonomy, collaboration, mentorship, and the belief that we rise by helping others rise.
Comprehensive Care
MASTERS & MENTORS
Being a part of a team means learning and growing together. Heartland Dental created the Masters & Mentors video series to share the insights and ideas of leading supported doctors, hygienists, and industry experts.
Heartland Dental University
Our continuing education program offers access to over 1,000 hours of clinical, leadership, and business training for supported doctors and team members. It’s where supported doctors and teams can learn new skills, strengthen confidence, and continue advancing the future of dentistry together.
Community engagement is a crucial ingredient to the success of Heartland Dental supported practices and our organization. Giving back connects us with the faces and places that we serve. Heartland Dental’s four Pillars of Service outline our initiatives, investments, and the impact that we’re making together.
Founder & Executive Chairman
President & Chief Executive Officer
Executive VP, Chief Operating Officer
Executive VP, Chief Financial Officer
Executive VP, Chief Growth Officer
Executive VP, Chief Marketing Officer

Executive VP, Chief Human Resources Officer
Executive VP, Chief Information Officer
Senior VP, General Counsel
Wherever you are on your dentistry journey, Heartland Dental and supported practices provide the support, tools, and opportunities to grow your career or your practice with confidence.
Considering a growth support partner? Explore how Heartland Dental and supported practices can strengthen your practice, simplify operations, and provide peace of mind for you, your team, and your patients.
Let's TalkIf you want to explore open positions at Heartland Dental supported practices across the country, this is the place.
Explore Opportunities