A Vision For The Future

At Heartland Dental, our vision is to be a world-class company and the leader in dentistry. We believe our industry can become a more rewarding and valuable place for our supported doctors, patients and professionals.

It’s why our leaders encourage fresh thinking and service that goes above and beyond expectations. They are determined to create a positive environment where our team members can do their best work.

This vision, plus clear communication and good old-fashioned, roll-up-the-sleeves hard work are the key tenets that drive us forward and set Heartland Dental apart.

Our Mission

To support doctors and their teams as they deliver the highest quality dental care and experiences to the communities they serve while providing exceptional careers and creating value for our stakeholders.

Core Values

Our values support our mission and sustain us as we work to ensure the success of our supported doctors and their teams. They unite us in our purpose and are what our colleagues, affiliates, and partners can expect.

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We strive for mastery through constant and never-ending improvement and by putting the success of our supported offices first.

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Honesty, integrity, and transparency help us maintain a healthy work environment. We strive to do the right things for the right reasons.

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We deliver world-class processes, systems, and efficient change by remaining open, positive, and mentally flexible.

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We promote work-life balance, create safe and supportive environments, and give back to our communities.

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We work hard and smart together, always promoting inclusion and diversity.

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We prioritize gratitude, camaraderie, and joy in the success of others.

Leadership Team

Great leaders should bring out the best in those around them. That’s why we are committed to building a strong, fair, and effective organization for all employees and team members supported by Heartland Dental, our partners, and our communities.

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Founder & Executive Chairman

Dr. Rick Workman

Dr. Rick Workman founded Heartland Dental in 1997 to introduce dentists across the country to the highest quality non-clinical administrative support.

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President & Chief Executive Officer

Patrick Bauer

An integral member of the Heartland Dental family since its infancy, Patrick Bauer brings more than 25 years in dental and healthcare operations management to the company.

Travis Franklin headshot in blue suit and red tie

Executive VP, Chief Financial Officer

Travis Franklin

Travis Franklin has been involved with numerous facets of the company since 2004, lending his expertise anywhere from business development to finance to sell- and buy-side advisement.

Female business professional in a maroon business suit against a light brown background

Executive VP, Chief Operating Officer

DeAnn McClain

DeAnn McClain joined Heartland Dental as an accountant in 1997. Now, more than 20 years later, as Executive Vice President of Operations, she supports the field and clinical teams.

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Executive VP, Chief Growth Officer

Mark Greenstein

Mark Greenstein joined Heartland Dental in 2015, first as its Executive Vice President of Strategy & Development and since 2019 as Chief Growth Officer.

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Executive VP, Chief Information Officer

Craig Kabbes

With more than thirty years of experience in the healthcare industry, Craig Kabbes joined Heartland Dental in 2014 and is responsible for building teams that provide technology and call center capabilities.

Executive VP, Chief Human Resources Officer

Kirsty Leyland

Kirsty Leyland joined Heartland Dental in 2022 as Chief Human Resources Officer. Kirsty brings a deep expertise with more than 20 years of HR experience in Global HR Transformations and large HR Shared Services organizations. Her strong focus on Operations and Organizational Change Initiatives expands the dental industry and beyond.

Tamra Kempf Sr. VP General Counsel

Senior VP, General Counsel

Tamra Kempf

Tamra Kempf joined Heartland Dental in 2016 as Senior Corporate Counsel with a wealth of legal expertise and now serves as the Company’s General Counsel.


In The Heartland

Take your professional career to the next level with the latest news, trends, insights, and perspectives in the dental industry.

Heartland Dental Named One of America’s Greatest Workplaces + Greatest Workplaces for Diversity

Jul 01, 2024

Heartland Dental was recently recognized by Newsweek for two awards: America’s Greatest Workplaces and America’s Greatest Workplaces for Diversity in 2024. These prestigious honors come after the organization was reviewed among 1.5 million large and mid-sized companies in a nationwide study and achieved a 5-star rating for both awards. The surveys covered topics like compensation and benefits, training and career progression, work-life balance, company culture, and more. 
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Careers In the Dental Industry, DSO, Heartland Dental

Heartland Dental Welcomes Its First Supported Office in Utah

May 07, 2024

We're thrilled to announce a significant milestone for Heartland Dental – our expansion of supporting offices in Utah! Skyridge Valley Dental Care in Lehi, Utah, recently opened its doors on April 12th, marking the first collaboration to open a supported de novo practice in the state. This extends Heartland Dental's supported network to 39 states and the District of Columbia, supporting over 2,800 doctors in more than 1,700 offices.
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Business Growth, Dental Support Organization, Heartland Dental

Heartland Dental Provides Access to VideaHealth’s AI Platform Across National Footprint of Over 1700 Supported Practices

Apr 23, 2024

Three industry leaders – Heartland Dental, VideaHealth, and Henry Schein One – collaborate to complete the largest rollout of dental AI completed in under 10 weeks EFFINGHAM, IL., Apr. 23, 2024– Heartland Dental, the nation's leading dental support organization (DSO), proudly announces the successful implementation of VideaAI, VideaHealth’s dental AI platform, offering supported doctors and their teams an advanced tool to help elevate patient care while maintaining clinical autonomy. This marks a significant achievement for Heartland Dental and its supported practices, demonstrating their unwavering commitment to world class tools, technologies, and clinical innovations that enable efficiency and excellence. This is the
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AI, Business Growth, Heartland Dental, Technology