A Vision For The Future

At Heartland Dental, our vision is to be a world-class company and the leader in dentistry. We believe our industry can become a more rewarding and valuable place for our supported doctors’ patients and professionals.

It’s why our leaders encourage fresh thinking and service that goes above and beyond expectations. They are determined to create a positive environment where our team members can do their best work.

This vision, plus clear communication and good old-fashioned, roll-up-the-sleeves hard work are the key tenets that drive us forward and set Heartland Dental apart.

Our Mission

We help dentists and their teams deliver the highest quality dental care and experiences to the communities they serve. We do this while providing exceptional careers and creating value for our stakeholders.

Core Values

Our values support our mission and sustain us as we work to ensure the success of our supported doctors and their teams. They unite us in our purpose and are what our colleagues, affiliates, and partners can expect.

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We strive for mastery through constant and never-ending improvement and by putting the success of our supported offices first.

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Honesty, integrity, and transparency help us maintain a healthy work environment. We strive to do the right things for the right reasons.

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We deliver world-class processes, systems, and efficient change by remaining open, positive, and mentally flexible.

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We promote work-life balance, create safe and supportive environments, and give back to our communities.

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We work hard and smart together, always promoting inclusion and diversity.

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We prioritize gratitude, camaraderie, and joy in the success of others.

Leadership Team

Great leaders should bring out the best in those around them. That’s why we are committed to building a strong, fair, and effective organization for all employees and team members supported by Heartland Dental, our partners, and our communities.

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Founder & Executive Chairman

Dr. Rick Workman

Dr. Rick Workman founded Heartland Dental in 1997 to introduce dentists across the country to the highest quality non-clinical administrative support.

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President & Chief Executive Officer

Patrick Bauer

An integral member of the Heartland Dental family since its infancy, Patrick Bauer brings more than 25 years in dental and healthcare operations management to the company.

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Executive VP, Chief Financial Officer

Travis Franklin

Travis Franklin has been involved with numerous facets of the company since 2004, lending his expertise anywhere from business development to finance to sell- and buy-side advisement.

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Executive VP, Chief Operating Officer

DeAnn McClain

DeAnn McClain joined Heartland Dental as an accountant in 1997. Now, more than 20 years later, as Executive Vice President of Operations, she supports the field and clinical teams.

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Executive VP, Chief Growth Officer

Mark Greenstein

Mark Greenstein joined Heartland Dental in 2015, first as its Executive Vice President of Strategy & Development and since 2019 as Chief Growth Officer.

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Executive VP, Chief Marketing Officer

Stacy DeWalt

Stacy DeWalt joined Heartland Dental in 2021 with 25 years of leadership experience spanning public and private equity environments in financial services, gaming, education, and tech.

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Executive VP, Chief Information Officer

Craig Kabbes

With more than thirty years of experience in the healthcare industry, Craig Kabbes joined Heartland Dental in 2014 and is responsible for building teams that provide technology and call center capabilities.

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Executive VP, Chief Legal & Strategy Officer

John Pantazis

As Heartland Dental’s Chief Legal & Strategy Officer, John and his team navigate the legal and regulatory affairs of the company and lead its strategy functions and scalability initiatives.


In The Heartland

Take your professional career to the next level with the latest news, trends, insights, and perspectives in the dental industry.

Heartland Dental Blog Heartland Dental Supports Dental Practices With Education, Collaboration, & Quality Care. Learn More About Us & Find A Supported Career Perfect For You.

  • Heartland Dental Announces Doctor Difference Brand Campaign
    by Heartland Dental on July 27, 2022 at 1:00 pm

    For Immediate Release: 

  • Heartland Dental Announces Strategic Investment in 123Dentist
    by Heartland Dental on July 12, 2022 at 10:00 am

    Heartland Dental Announces Strategic Investment in 123DentistHeartland Dental’s first investment outside of the United States to help develop one of the largest dental support organizations in CanadaHeartland Dental will share a full suite of world-class, non-clinical support capabilities with 123Dentist, a complementary doctor-led, patient-first organization

  • Supporting Your Team with Heartland Dental
    by Heartland Dental on June 14, 2022 at 2:00 pm

    As a dental practice owner, you’re well aware of all of the obligations that come with operating your business. It’s more than just patient care that you’re focused on—you’re involved with everything from staffing toinventory management to marketing. Being short-staffed can further divert your attention away fromyour practice’s growth strategy as you tackle recruitment, interviews, and onboarding. It’sunderstandable if you’re feeling overwhelmed with growing your practice, but rest assured thatHeartland Dental can be by your side to support you as your team and practice grows. Growing your team Practices that affiliate with Heartland Dental have access to a variety of services that help them growtheir teams without disrupting patient care. To be successful in today’s hiring market, it’s vital to beactively seeking and recruiting potential candidates, opposed to waiting for them to apply on their own.Our Recruitment team supports you behind the scenes for your practice, continuously seeking outclinicians and connecting them to opportunities that they might not have otherwise found. This teamexcels in assisting you to provide candidates with the best possible hiring experience by sharing the truevalue of joining a Heartland Dental supported practice and providing world-class communication fromthe initial conversation to the in-person interviews. A solid experience combined with meaningfulincentives, like competitive pay and comprehensive benefits, has proven successful in today’s toughhiring landscape and allows our supported doctors the opportunity to experience moreclinical independence.