A De Novo is a modern dental office built in some of the most desirable locations around the country. Each is researched and vetted to ensure there is a strong community need for dental services. Every De Novo is a blank slate for supported doctors to develop a unique office, team, and culture. Heartland Dental collaborates with one of its supported practices to build, equip, and open the facility. Then we pave the way for your success by providing opportunities for mentorship, leadership training, and continuing education. You’ll also get patient marketing and administrative support from our non-clinical team.
Why De Novo
Clinical Independence & Strategic Support
Launching a new dental practice is both exciting and daunting for any doctor. The investment and complexity are massive, and there’s no guarantee of success. There’s a better way—a path that allows experienced doctors and new graduates to enjoy the benefits of entrepreneurship without as many risks. De Novo offices remove uncertainty by giving supported doctors and their teams the assistance they need in an environment engineered for success. It’s a bold step forward for the dental industry and an accessible solution for every motivated doctor.
Step Into a De Novo
Explore The Future Of Dentistry
Each De Novo office has its own unique name, logo, and brand, but these state-of-the-art dental offices share common traits:
Convenient locations with plentiful parking
Attractive front office and welcoming reception area
Spacious operatories and surgical suites
Sterilization area with generous storage
Modern technology including a Digital Pano and iTero scanner
Private offices and a large break room
Is De Novo Right for You?
New Opportunities & Rapid Growth
Opening a De Novo office is a journey. First, Heartland Dental assists one of its supported practices in matching you with the right location. Then we guide you through a custom onboarding and continuing education track. You’ll learn how to leverage Heartland’s proven dental operation systems and patient communication tools as you develop a style that is unique to you. Finally, our marketing team helps you line up a full patient schedule and provides ongoing support as you grow.
Transform your career with De Novo
Whatever your personal career goals are, opening a De Novo office can be a path to achieving them. You retain your clinical independence and the support you need to navigate a changing industry. Leading a De Novo office allows you to provide the best possible care to patients without the headaches of management.
Future Doctor Leaders
Starting up is hard. De Novo makes it easy.
You’re ready to launch your career and maximize your earning potential. A De Novo office requires no investment on your part. It provides the freedom to help build something unique, continuing education opportunities to develop your clinical skills, and support and training opportunities before the practice opens. While your De Novo office is being prepared, you’ll also have the option to work alongside another supported doctor at their office.
“I love the De Novo. I've opened two of them already, and they're both wildly successful.”
Dr. Harini Jindal
Coal Mountain Dental Care (opened 2020), Cumming, GA
"De Novos are nothing to be afraid of. It's a blank slate. There's something very beautiful about clear white space. It gives you the opportunity to create something of your own. You don't have anybody kind of telling you what to do. That's the professional autonomy that you get with Heartland."
Heartland Dental invests in your success because education doesn’t end at graduation. RISE helps you transition out of the role of student and into that of a De Novo office leader. You’ll gain hands-on clinical experience and enjoy mentorship with an established supported doctor and team. Focus on your professional growth as you learn systems, processes, and applications so you’re ready to hit the ground running.
Every De Novo office is a deliberate enterprise backed by comprehensive research and data. Heartland Dental collaborates with supported practices to build the facility in areas strategically chosen for their potential and then supported doctors lead the office and develop their teams.
Locations with high demand for dental services
Built in high-traffic areas near popular amenities
Broad patient base in highly desirable U.S. markets
2 to 3 doctors per De Novo office
Upcoming De Novos
In 2022, Heartland Dental and our supported practices are rolling out 103 state-of-the-art De Novos across 28 states. We’re planning 150 in 2023 and even more the year after. Find a De Novo site near you.
Map pins show the city and state (but not the specific street address) of upcoming De Novo offices.