Does Doctor-led Make a Difference?
You may be asking this question. Is there a difference? Do you have to struggle on your own?
Yes, there is a difference. It’s the Doctor Difference.
Over 25 years ago, Dr. Rick Workman and his team of doctors set out to help each doctor be the best they can be. Empowering doctors and their teams to raise the standard of care and helping them achieve their professional goals.
That’s why Heartland Dental protects a supported doctor’s clinical independence – no treatment or schedule quotas, and no forced product endorsements.
Discover moreTeam Members
In the Heartland Dental Family
Supported Offices
Since 1995
Supported Doctors
Across 38 States
Grow With Us
Find An Opening With Heartland Dental Or One Of Our Supported Practices
Your success is our passion. Wherever you are in your career, we’ll help you achieve a healthy work-life balance in a position that’s right for you. Select a role to see how.
Success Stories
“I have never been part of an organization that wanted so badly for their people to be successful.”Kristen Salisbury
Heartland Dental Supported Hygienist“I don’t think of it as a DSO relationship. There are simply good people at Heartland Dental who really want us to be successful and provide good patient care. They know if we’re successful, they’re successful.”
Hear more about patient care Discover more
Affiliate Program
Supercharge Your Independence
Enjoy true clinical independence with Heartland Dental support so you can focus on what matters most: patient care.
- The freedom to focus on your practice
- Exciting opportunities to grow your practice
- Complete non-clinical support team
- More time for family, friends, and hobbies
Success Stories
“Heartland Dental made me a better leader, a better visionary.”Dr. Michael Badger
Heartland Dental Supported Doctor“Heartland Dental took the stress. They took a lot of burdens off me that, frankly, were making me unhealthy. Affiliating with Heartland Dental made me a better communicator, a better leader, a better visionary. With Heartland Dental, I was able to start planning and set goals about where I wanted to be, professionally and personally.”
Watch the success story Discover more
About Us
The Doctor Difference
Whether you’re looking to become a supported doctor or advance your dental career, Heartland Dental and its supported professional corporations can help you thrive.
Our Roots
Welcome To Heartland DentalDr. Rick Workman
Founder & Executive ChairmanWe began as a small group of like-minded doctors who wanted to build quality practices in the communities we love. Several decades later, we have a network of more than 2,400 incredible supported dentists across the country. I am proud of the collaborative environment in our supported offices and look forward to a bright future in the industry. I hope you will consider joining the Heartland Dental family.
Giving Back
The Heartland Dental FoundationCorporate responsibility is a foundational value of Heartland Dental and our affiliates. In collaboration with the Heartland Dental Foundation, we provide unique dental service support to drive positive impact in the communities where we live, work, and serve.
Giving BackTrusted Partners
We work with the leading brands in the dental industry to help ensure that our supported offices get the best support, services, prices, and professional supplies.
Blog
In The Heartland
Take your professional career to the next level with the latest news, trends, insights, and perspectives in the dental industry.
How Rising Costs Can Impact Your Bottom Line — and What You Can Do About It
Running a dental practice today means balancing exceptional care with ever-tightening margins. Between inflation, rising supply costs, and stagnant insurance reimbursements, even successful practices are feeling financial pressures.
read more
5 Reasons To Never Stop Learning in Dentistry
In an industry as dynamic as dentistry, continuous learning isn’t just beneficial; it’s also essential. Whether you’re five or 15 years into your practice, staying curious and committed to growth are two of the most powerful ways to elevate patient care and your career. Here’s why lifelong learning matters:
read more
How AI Is Increasing Patient Trust in Dental Practices
In today’s evolving dental landscape, trust isn’t just a value — it’s also a differentiator. Dental practices that embrace innovation, such as artificial intelligence (AI), can build confidence with patients, which leads to better care. Dental support organizations (DSOs), such as Heartland Dental, are leveraging AI as a tool to assist in detecting diseases more reliably, accurately, and sooner. Here’s how:
read more