Privacy Policy | Heartland Dental

Effective Date: January 21, 2026

Heartland Dental, LLC (“Company,” “we” or “us”) is committed to protecting the privacy of users of the website located at heartland.com/, jobs.heartland.com, info.heartland.com, heartlanddentalcare.icims.com, heartland.recsolu.com/; or any website owned, operated, licensed or controlled by us (the “Site”). This Privacy Policy describes how we gather, use and disclose information about you. This Privacy Policy applies solely to the information about you that we collect through the Site.

This Privacy Policy does not apply to (i) any other information gathered or used by Company, including through websites not controlled or operated by us; (ii) information that would be considered protected health information (“PHI”) under the Health Insurance Portability and Accountability Act of 1996 and its implementing regulations, as amended (“HIPAA”), and (iii) personal information that you provide to us in other contexts (e.g., through a business relationship not handled through the Site). Company may receive PHI from a supported practice in connection with the provision of certain services it provides for or on behalf of the supported practice. For more information about how your PHI may be used and disclosed, please refer to the relevant Notice of Privacy Practices provided to you by the supported practice. If there are any inconsistencies between the Notice of Privacy Practices and this Privacy Policy, the Notice of Privacy Practices will control with respect to the use and disclosure of your PHI.

Acceptance of Privacy Policy

Please review this Privacy Policy, which is incorporated into and made part of our Terms of Use. By using the Site, you signify your acceptance of this Privacy Policy and signify your consent to our collection, use and disclosure of your information in accordance with this Privacy Policy and the Terms of Use. If you do not agree to the terms of this Privacy Policy, please do not use the Site. Your continued use of the Site following the posting of changes to these terms will mean that you accept those changes.

Collection of Personal Information

We may collect personal information when you visit or interact with our Site, including submitting online forms, correspond with us by phone, e-mail, or otherwise, or when you inquire about or apply for employment opportunities at Company.

When you access or use the Site, you may provide us with information we collect, including:

Contact Information: Company may collect personal information such as your name, title, company, email address, mailing address, phone number, job category, resume information, professional credentials, institutional affiliations, whether/not you own a practice, company name, annual revenue (range), feedback, and any other information you choose to provide us. We may also collect job applicant data via iCMS (e.g., employment history, schools attended, etc.)
Biographical and Demographic Information: Company may collect personal information such as date of birth, age, gender, and marital status.
Sensitive Personal Information: Company may collect personal information such as your race or ethnicity, or criminal offenses (e.g., as responses to job postings).
Healthcare Provider Testimonials: Company may collect any information you provide related to your experiences with our business, employment or supported practices.
Marketing and Communication Data: Company may collect information which tells us your preference in receiving marketing from us and our third parties and your communication preferences.
Usage Information: Company and certain of our service providers may also collect certain information about the use of the Site and other information made available by your web browser or internet service provider (collectively, “Usage Information”). Usage Information may include your language settings, browser type operating system, numerical IP address, cookie or similar online identifiers, referring URL, location and pages viewed. Some of this information, such as IP address, may constitute personal information under applicable laws. Company may obtain certain of this Usage Information by installing a “cookie” on your computer/device (or using a third party to do so) or using similar technologies such as pixels, web beacons or software development kits that may forward such information to third parties. For additional information regarding our use of “Cookies,” see below.

Use of Personal Information

Company may use the information we collect for one or more of the following purposes:

To provide and improve the content and functionality of the Site;
To provide you with information, products or services that you request from us;
To manage our relationship with you;
To facilitate our recruitment activities and process employment applications, such as by evaluating a job candidate for an employment activity, and monitoring recruitment statistics;
To identify visitors, customize the content and/or layout of pages for each individual visitor;
To analyze traffic to the Site;
To carry out research on customer demographics, interests and behaviors;
To provide marketing messages (including marketing segmentation) relevant to your interests;
To respond to your inquiries or provide you with information regarding Company and the Site;
To provide recruiter outreach;
As Company believes necessary or appropriate to: (i) comply with any legal, regulatory or contractual obligation and to respond to requests from public and governmental authorities; (ii) investigate security breaches; (iii) enforce the Site’s Terms of Use; and (iv) protect Company’s rights, privacy, safety and property and the rights, privacy, safety and property of others;
To fulfill any other purpose for which you provide it;
In any other way Company may describe when you provide the information; and
For any other purpose with your consent.

Please note that our use of PHI is explained in the applicable supported practice’s Notice of Privacy Practices.

Disclosure of Information

We may disclose your information to the following categories of third parties for our business purposes:

Corporate parents, subsidiaries, supported PCs/offices/doctors, and vendors for purposes consistent with this Privacy Policy.
Service providers, agents, contractors, consultants and advisors, to help us provide, improve, protect and promote the Site and to perform business operations. These third parties will access your personal information only to perform tasks on our behalf in compliance with this Privacy Policy.
Third party advertising companies that collect information about your access and use of the Site and other online services for our advertising purposes.
Any governmental agency, regulatory authority or self-regulatory organization, including law enforcement, as needed to cooperate with proceedings, inquiries or investigations by such authorities or in response to any requests made by such authorities, or to otherwise comply with legal or regulatory obligations.
Third parties as needed to protect our legitimate interests, including to establish or defend our legal rights.
Third parties in the event that we sell all or part of our business or make a sale or transfer of assets or are otherwise involved in a merger, restructuring or business transfer.
Certain other persons to the extent authorized by you.

Security

Your privacy is very important to Company. We strive to use appropriate security measures for preventing your personal information from being accidentally lost, used or accessed in an unauthorized way, altered or disclosed. Except as provided elsewhere in this Privacy Policy, we limit access to personal information in electronic databases to those persons in our organization who have a business need for such access. They will only process your personal information on our instructions and they are subject to a duty of confidentiality. However, you should know that no web site operator, including Company, can fully eliminate security risks associated with personal information. While Company has endeavored to create a secure and reliable website for users, the confidentiality of any communication or material transmitted to/from the Site or via e-mail be guaranteed.

Data Retention

Company retains your personal information for as long as necessary to accomplish the purposes set out in this Privacy Policy, unless a longer period is required under applicable law or is required to resolve disputes or protect our legal rights.

Third-Party Links on the Site

The Site may contain links to other, third-party websites. Please be aware that Company is not responsible for the privacy practices of such other websites. When you connect to a third-party website that is linked to our Site, we encourage you to read the privacy statements of that website. This Privacy Policy applies solely to information collected by this Site.

Children Under the Age of 18

The Site is not intended for use by children under the age of 18. In accordance with the Children’s Online Privacy Protection Act of 1998 (“COPPA”), Company does not knowingly collect personal information from children under 13 without parental consent. When Company receives information (with parental consent) from users under the age of 13, we will not share their personal information with third parties, regardless of their stated preference given at registration, in compliance with COPPA.

Cookies

Company and third parties may use cookies and related data collection technologies (“Cookies”) to gather general information about the browsing activities of visitors to the Site. Cookies are simple text files stored on your web browser to provide a means of distinguishing among users of this website. Cookies help recognize your browser or device, maintain your preferences, and provide certain features (such as saving your location). This allows us to constantly improve our Site’s design by arranging the content in the most user-friendly manner and to continually meet the users’ needs.

We may use the following types of Cookies: (i) strictly necessary Cookies to provide our online services, which are necessary for the Site to function; (ii) analytics Cookies, which allow us to count visits and traffic sources so we can measure and improve the performance of the Site; and (iii) advertising Cookies, which may be set through our advertising partners and used to build a profile of your interests and show you ads or send you marketing emails tailored to your interests, both on and off Company services.

You have the ability to accept or decline Cookies, and you can review your Internet browser settings, typically under the sections “Help” or “Internet Options,” to exercise choices you have for certain Cookies. Refusing or deleting these Cookies may limit your ability to take advantage of some features of this Site.

We may also use third-party Web analytics services (e.g., Google Analytics, Google Tag Manager, GoogleAds) and other technologies on our Services to collect and analyze usage information through cookies and similar tools; engage in activities such as auditing, research, or reporting; and provide certain features to you.

Your Choices

Update Your Information: If you become aware that the personal information we maintain about you is inaccurate, incomplete, misleading, irrelevant or out of date, you may contact us using the contact information at the bottom of this Privacy Policy.
Marketing Communications: You may opt out of marketing-related emails by clicking the “Unsubscribe” link at the bottom of each such email, or by sending an email with the subject line “Unsubscribe” to companycommunications@heartland.com. You may continue to receive service-related and other non-marketing emails.
Do Not Track: Some internet browsers may be configured to send “Do Not Track” signals to the online services that you visit. We currently do not respond to “Do Not Track” or similar signals. To find out more about “Do Not Track,” please visit http://www.allaboutdnt.com.
Healthcare Provider Testimonials: If you gave us consent to post a testimonial on our Site and/or or social media pages, but wish to update or delete it, please contact us at companycommunications@heartland.com.

Electronic Communications

You consent to receive electronic communications from Company, and you agree that all agreements, notices, disclosures and other communications that we provide to you electronically, via email and/or on the Site satisfy any legal requirement that such communications be in writing.

Changes to This Privacy Policy

Company reserves the right to modify or amend this Privacy Policy at any time. All changes will be effective immediately upon posting to the Site. We display an effective date on the policy in the upper left corner of this Privacy Policy so that it will be easier for you to know when there has been a change. If we make any change to this Privacy Policy regarding use or disclosure of personal information, we will provide advance notice on the Site. Small changes or changes that do not significantly affect individual privacy interests may be made at any time and without prior notice. Your continued use of the Site after the effective date of this Privacy Policy (as modified from time to time) indicates your agreement to the terms hereof.

Questions About This Privacy Policy

If you have any questions about this Privacy Policy, please contact us by phone at (217) 540-5100, by email to Privacy@mydentalmail.com, or by mail to:

Corporate Compliance Officer

1200 Network Centre

Effingham, Illinois 62401

California Privacy Rights Addendum

This section applies to California residents and supplements our Privacy Policy to comply with the California Consumer Privacy Act (CCPA) and California Privacy Rights Act (CPRA). Company reserves the right to modify or amend this Addendum at any time. All changes will be effective immediately upon posting to the Site.

Collection of Personal Information and Sensitive Personal Information

Based on your specific transactions and interactions with us or our website, we will or may collect, and we have in the last 12 months collected, the following categories of personal information about you. For each category of information, the categories of third parties and service providers to whom we have disclosed the information in the last 12 months are referenced below. The examples provided for each category are not intended to be an exhaustive list or an indication of all specific pieces of information we collect from or about you in each category, but rather the examples are to provide you a meaningful understanding of the types of information that may be collected within each category.

Category	Personal Identifiers
Examples	Name, alias, and date of birth.
Disclosed To in Last 12 Months	Government agencies Promotional or other fulfilment vendors Marketing support vendors and vendors that support managing or hosting the website Communication providers/vendors that facilitate, manage, and send/receive communications on our behalf via email, text/SMS, phone Lead providers (referral sources) Data analytics vendors Social media platforms Video content hosts and providers Consulting and investigation firms, including HR consultants, safety consultants, and workplace investigators Security and risk management vendors, including IT, cybersecurity, and privacy vendors and consultants Insurance carriers, administrators, and brokers Corporate customers (meaning an entity, as opposed to a natural person, that purchases, leases, or finances any of our products or services) Our affiliated entities, including parent entities, subsidiaries, and affiliated entities
We May Collect, Process, and Disclose for the Following Business Purposes	To fulfill or meet the purpose for which you provided the information. Marketing and sales activities. To process, complete, and maintain records on transactions. To respond to consumer inquiries, including requests for information, customer support online, and phone calls. To provide interest-based advertising. To contact you by email, telephone calls, mail, SMS, or other equivalent forms of communication regarding updates or informative communications. To improve user experience on our website. To understand the demographics of our website visitors. To detect security incidents. To protect against malicious or illegal activity and prosecute those responsible. To verify and respond to consumer requests. To prevent identity theft. To monitor security controls for electronic networks. To allow access to the internet at our properties, stores, or facilities.
Sold To / Shared With	For data collected through our website, we sell some of this data to Data Analytics Vendors (not for monetary consideration but for other valuable consideration), and we also share the data with Data Analytics Vendors for cross-context behavioral advertising. For all other data in this category collected through other sources (not through this website), this data is neither sold for monetary or other valuable consideration, nor shared for cross-context behavioral advertising.

Category		Contact Information
Examples		Business postal or mailing address, email address, phone number, cell phone number.
Disclosed To in Last 12 Months		Government agencies Promotional or other fulfilment vendors Marketing support vendors and vendors that support managing or hosting the website Communication providers/vendors that facilitate, manage, and send/receive communications on our behalf via email, text/SMS, or phone Lead providers (referral sources) Data analytics vendors Social media platforms Video content hosts or providers Consulting and investigation firms, including HR consultants, safety consultants, and workplace investigators Security and risk management vendors, including IT, cybersecurity, and privacy vendors and consultants Insurance carriers, administrators, and brokers Corporate customers (meaning an entity, as opposed to a natural person, that purchases, leases, or finances any of our products or services) Our affiliated entities, including parent entities, subsidiaries, and affiliated entities
We May Collect, Process, and Disclose for the Following Business Purposes		To fulfill or meet the purpose for which you provided the information. Marketing and sales activities. To process, complete, and maintain records on transactions. To respond to consumer inquiries, including requests for information, customer support online, and phone calls. To provide interest-based advertising. To contact you by email, telephone calls, mail, SMS, or other equivalent forms of communication regarding updates or informative communications. To understand the demographics of our website visitors. To detect security incidents. To protect against malicious or illegal activity and prosecute those responsible. To verify and respond to consumer requests. To prevent identity theft. To monitor security controls for electronic networks. To allow access to the internet at our properties, stores, or facilities.
Sold To / Shared With		For data collected through our website, we sell some of this data to Data Analytics Vendors (not for monetary consideration but for other valuable consideration), and we also share the data with Data Analytics Vendors for cross-context behavioral advertising. For all other data in this category collected through other sources (not through this website), this data is neither sold for monetary or other valuable consideration, nor shared for cross-context behavioral advertising.

Category	Protected Classifications
Examples	Race, ethnicity, national origin, sex, gender, sexual orientation, gender identity, religious or philosophical beliefs, age, disability, medical or mental condition, military status, familial status, union membership.
Disclosed To in Last 12 Months	Government agencies Corporate customers (meaning an entity, as opposed to a natural person, that purchases, leases, or finances any of our products or services)
We May Collect, Process, and Disclose for the Following Business Purposes	To report applicant demographics to government agencies Marketing activities For marketing and sales activity, relating to product specials or other promotional events
Sold To / Shared With	Not sold for monetary or other valuable consideration. Not shared for cross-context behavioral advertising.

Category	Commercial or Transactional Data
Examples	Information regarding services provided.
Disclosed To in Last 12 Months	Promotional or other fulfilment vendors Marketing support vendors and vendors that support managing or hosting the website Communication providers/vendors that facilitate, manage, and send/receive communications on our behalf via email, text/SMS, or phone Lead providers (referral sources) Security and risk management vendors, including IT, cybersecurity, and privacy vendors and consultants Insurance carriers, administrators, and brokers Corporate customers (meaning an entity, as opposed to a natural person, that purchases, leases, or finances any of our products or services) Our affiliated entities, including parent entities, subsidiaries, and affiliated entities
We May Collect, Process, and Disclose for the Following Business Purposes	To fulfill or meet the purpose for which you provided the information. Marketing and sales activities To process, complete, and maintain records on transactions. To respond to consumer inquiries, including requests for information, customer support online, and phone calls To provide interest-based advertising. To verify and respond to consumer requests.
Sold To / Shared With	Not sold for monetary or other valuable consideration. Not shared for cross-context behavioral advertising.

Category	Internet Network and Computer Activity, Mobile Device Data
Examples	Date and time of your visit to this website; webpages visited; links clicked on the website; session identifiers; browser ID; browser type and characteristics; device ID and characteristics or attributes; referring URLs; mobile phone make, model and serial number; mobile service provider; operating system; form information downloaded; domain name from which our site was accessed; search history; interaction-level telemetry; cookies; and internet or other electronic network activity information related to usage of Company networks, servers, intranet, or shared drives, as well as Company-owned computers and electronic devices, including system and file access logs, security clearance level, browsing history, search history, and usage history.
Disclosed To in Last 12 Months	Marketing tracking and retargeting vendors and vendors that support managing or hosting the website Transaction support vendors (e.g., check guaranty, payment processors) Data analytics vendors Behavior analytics vendors Video content hosts and platforms Social media platforms Ad Trackers Security and risk management vendors, including IT, cybersecurity, and privacy vendors and consultants
We May Collect, Process, and Disclose for the Following Business Purposes	To fulfill or meet the purpose for which you provided the information. To engage in marketing and sales activities To process, complete, and maintain records on transactions. To respond to consumer inquiries, including requests for information, customer support online, and phone calls To provide interest-based advertising. To process for targeted advertising. To improve user experience on our website. To understand the demographics of our website visitors. To detect security incidents. To protect against malicious or illegal activity and prosecute those responsible. To monitor security controls for electronic networks. To allow access to the internet at our properties, stores, or facilities.
Sold To / Shared With	For data in this category collected through our website [or app], we sell some of this data (not for monetary consideration but for other valuable consideration) to Data Analytics Vendors, Behavior Analytics Vendors, Social Media Platforms, Video Content Hosts and Platforms, Ad Trackers, and other marketing, tracking, and retargeting vendors or providers, and we also share the data with these third parties for cross-context behavioral advertising. For all other data in this category collected through other sources (not through this website), this data is neither sold for monetary or other valuable consideration, nor shared for cross-context behavioral advertising.

Category	Form and other Electronic Submission Data
Examples	Data submitted through the website, including Contact Us forms, and search bar queries.
Disclosed To in Last 12 Months	Government agencies Promotional or other fulfilment vendors Marketing, tracking, and retargeting vendors and vendors that support managing or hosting the website Communication providers/vendors that facilitate, manage, and send/receive communications on our behalf via email, or text/SMS, phone Lead providers (referral sources) Transaction support vendors (e.g., check guaranty, payment processors) Behavior analytics vendors Video content hosts and platforms Social media platforms Ad Trackers Consulting and investigation firms, including HR consultants, safety consultants, and workplace investigators Security and risk management vendors, including IT, cybersecurity, and privacy vendors and consultants
We May Collect, Process, and Disclose for the Following Business Purposes	To fulfill or meet the purpose for which you provided the information. To engage in marketing and sales activities. To process, complete, and maintain records on transactions. To schedule, manage and keep track of customer appointments. To respond to consumer inquiries, including requests for information, customer support online, and phone calls. To provide interest-based advertising. To process for targeted advertising. To improve user experience on our website. To understand the demographics of our website visitors. To detect security incidents. To protect against malicious or illegal activity and prosecute those responsible. To monitor security controls for electronic networks. To allow access to the internet at our properties or facilities.
Sold To or Shared With	For data collected through our website, we sell some of this data (not for monetary consideration but for other valuable consideration) to Data Analytics Vendors, Behavior Analytics Vendors, Social Media Platforms, Video Content Hosts and Platforms, Ad Trackers, and other marketing, tracking, and retargeting vendors or providers, and we also share the data with these third parties for cross-context behavioral advertising. For all other data in this category collected through other sources (not through this website), this data is neither sold for monetary or other valuable consideration, nor shared for cross-context behavioral advertising.

Category	Geolocation Data
Examples	IP address and/or GPS location (latitude & longitude).
Disclosed To in Last 12 Months	Behavior analytics vendors Video content hosts and platforms Social media platforms Ad Trackers Marketing, tracking, and retargeting vendors and vendors that support managing or hosting the website Security and risk management vendors, including IT, cybersecurity, and privacy vendors and consultants
We May Collect, Process, and Disclose for the Following Business Purposes	To fulfill or meet the purpose for which you provided the information. To engage in marketing and sales activities To provide interest-based advertising. To process for targeted advertising. To understand the demographics of our website visitors. To detect security incidents. To protect against malicious or illegal activity and prosecute those responsible. To monitor security controls for electronic networks.
Sold To / Shared With	For data collected through our website, we sell some of this data (not for monetary consideration but for other valuable consideration) to Data Analytics Vendors, Behavior Analytics Vendors, Social Media Platforms, Video Content Hosts and Platforms, Ad Trackers, and other marketing, tracking, and retargeting vendors or providers, and we also share the data with these third parties for cross-context behavioral advertising. For all other data in this category collected through other sources (not through this website), this data is neither sold for monetary or other valuable consideration, nor shared for cross-context behavioral advertising.

Category	Video Content Analytics Information
Examples	Video content hosts and platforms that may collect or receive user interaction data when videos are played, paused, or viewed on our Site.
Disclosed To in Last 12 Months	Third-party platforms that host or stream videos.
We May Collect, Process, and Disclose for the Following Business Purposes	To embed and display video content hosted on third-party platforms. To enable user interaction with hosted video content. To provide interest-based advertising. To process for targeted advertising. To improve user experience on our Site. To understand the demographics of our Site visitors.
Sold To / Shared With	For data collected through our website, we sell some of this data (not for monetary consideration but for other valuable consideration) to Data Analytics Vendors, Behavior Analytics Vendors, Social Media Platforms, Video Content Hosts and Platforms, Ad Trackers, and other marketing, tracking, and retargeting vendors or providers, and we also share the data with these third parties for cross-context behavioral advertising.

Category	Online Portal and/or Mobile App Access and Usage Information
Examples	Username and password, account history, usage history, file access logs, security clearance level, and any information submitted through the account.
Disclosed To in Last 12 Months	Not Disclosed.
We May Collect, Process, and Disclose for the Following Business Purposes	To grant access to Company accounts and systems. To ensure security of Company data accessed through Company account and systems. To improve user experience on our website.
Sold To / Shared With	Not sold for monetary or other valuable consideration. Not shared for cross-context behavioral advertising.

Category	Inferences
Examples	Based on analysis of your activity on the website, we may develop inferences regarding your interests and preferences.
Disclosed To in Last 12 Months	Not Disclosed.
We May Collect, Process, and Disclose for the Following Business Purposes	To engage in marketing and sales activities To provide interest-based advertising. To process for targeted advertising. To understand the demographics of our website visitors.
Sold To / Shared With	For data collected through our website, we sell some of this data to Data Analytics Vendors (not for monetary consideration but for other valuable consideration), and we also share the data with Data Analytics Vendors for cross-context behavioral advertising. For all other data in this category collected through other sources (not through this website), this data is neither sold for monetary or other valuable consideration, nor shared for cross-context behavioral advertising.

Categories of Sensitive Personal Information Collected or Processed

Of the above categories of Personal Information, the following are categories of Sensitive Personal Information the Company may collect from or about consumers:

Geolocation Data (IP address and/or GPS location, latitude & longitude)

Personal information does not include:

Publicly available information from government records.
Information that a business has a reasonable basis to believe is lawfully made available to the general public by the consumer, independent contractor, or applicant, or from widely distributed media.
Information made available by a person to whom the consumer, independent contractor, or applicant has disclosed the information if the consumer, independent contractor, or applicant has not restricted the information to a specific audience.
Deidentified or aggregated information.

Sources of Personal Information

We may collect your personal information from the following sources:

You, the consumer, when you visit the website and voluntarily submit information through forms on the website or social media, when you visit any of our stores or physical locations, when you purchase or inquire about any of our products or services.
Our employees, contractors, vendors, suppliers, guests, visitors, other consumers, and customers based on your interactions with them (if any)
Our affiliates, including parent entities, subsidiaries, and affiliated entities
We utilize cookies to automatically collect information about our website visitors
Surveillance cameras at our physical locations
Lead generators and referral sources
Social media platforms
Company systems, networks, software applications, and databases you log into or use
Third-party customer databases
Our affiliated entities, including parent entities, subsidiaries, and affiliated entities

To Whom We Disclose Personal Information

We may disclose, sell, or share your personal information to/with the following categories of service providers, contractors, or third parties:

Government agencies
Promotional or other fulfilment vendors
Marketing, tracking, and retargeting vendors and vendors that support managing or hosting the website
Communication providers/vendors that facilitate, manage, and send/receive communications on our behalf via email, text/SMS, phone, or that record, transcribe, summarize, or process phone calls and meetings

Submitting a Consumer Request

You can submit any of the above types of consumer requests through either of the options below:

Email Privacy@mydentalmail.com
Call our Privacy toll-free line at (888) 565-1329

How We Will Verify That It Is Really You Submitting The Request:

When you submit a Right to Know, Right to Access, Right to Delete, or Right to Correct request through one of the methods provided above, we will need to confirm your state of residence to determine which rights apply and then we will need to verify your identity.

We will ask you to provide some information in order to verify your identity and respond to your request. Specifically, we will ask you to verify information that can be used to link your identity to particular records in our possession, which depends on the nature of your relationship and interaction with us. This process may require us to request additional personal information from you, including, but not limited to, your first name, last name, email address, phone number, state/province of residence, and/or country. During verification, we will only request the minimum personal information necessary to correctly identify you for the purpose of fulfilling your request.

In certain circumstances, we may decline a request to exercise the rights described above, particularly where these rights are not available in your state, or when we are unable to verify your identity or locate your information in our systems. If we are unable to comply with all or a portion of your request, we will explain the reasons for declining to comply with your request.

Designated Authorized Agent:

You may, depending on your state of residence, have the right to designate an authorized agent to submit one of the above requests on your behalf. To do so, you must either (a) execute a valid, verifiable, and notarized power of attorney or (b) provide other written, signed authorization that we can then verify. We maintain the right to deny any request from an authorized agent that does not submit sufficient proof that they have been authorized by you to act on your behalf.

Retention of Personal Information

We will retain each category of personal information in accordance with our established data retention policy and practice. In deciding how long to retain each category of personal information that we collect, we consider many criteria, including but not limited to the business purposes for which the Personal Information was collected; relevant federal, state and local recordkeeping laws; applicable statute of limitations for claims to which the information may be relevant; and legal preservation of evidence obligations.

We apply our data retention procedures on an annual basis to determine if the business purposes for collecting the personal information, and legal reasons for retaining the personal information, have both expired. If so, we will purge the information in a secure manner.

U.S. Consumer Privacy Rights

Under the applicable U.S. Privacy Laws, depending on state of residence, Consumers may have the following rights, which can be exercised directly or, in certain cases, through an authorized agent:

Right to Know	You may, depending on your state of residence, have the right to request, (1) the categories of personal information we have collected about you, (2) the categories of sources from which the personal information was collected, (3) the business or commercial purpose for collecting, selling, or sharing this information, (4) the categories of third parties with whom we share or have shared your personal information, (5) as applicable, the categories of personal information that we have sold or shared about you and the categories of third parties to whom the personal information was sold or shared, by category or categories of personal information for each category of third parties to whom the personal information was sold or shared, (6) the categories of personal information that we have disclosed about you for a business purpose and the categories of persons to whom it was disclosed for a business purpose, and (7) a list of the specific third parties to whom we sell personal data.
Right to Access	You may, depending on your state of residence, have the right, in certain circumstances, to receive a copy of the personal information you have provided to us in a structured, commonly used, machine-readable format that supports re-use, or to request the transfer of your personal information to another person.
Right to Portability	You may, depending on your state of residence, have the right, in certain circumstances, to receive a copy of the personal information you have provided to us in a structured, commonly used, machine-readable format that supports re-use, or to request the transfer of your personal information to another person.
Right to Confirm	You may, depending on your state of residence, have the right to confirm if we are processing your Personal Information and to access your Personal Information, as just stated above.
Right to Delete	You may, depending on your state of residence, have the right to request that we delete personal information that we collected from you, subject to certain exceptions.
Right to Correct	You may, depending on your state of residence, have the right to request we correct inaccurate personal information (to the extent such an inaccuracy exists) that we maintain about you.
Right to Opt-Out	You may, depending on your state of residence, have the right to opt-out of certain uses or disclosures of your personal information, including opting out of the selling of your personal information or the sharing of such information for cross-context behavioral advertising purposes. To learn more about this right and how to exercise it, please refer to the detailed discussion in the section above.
Right to Limit Sensitive Personal Information Processing	You may, depending on your state of residence, have the right to direct businesses to limit their use and disclosure of Sensitive Personal Information if we use or disclose it beyond certain internal business purposes. Where applicable, we will treat such a request as a revocation of any consent that you may have provided to your processing of Sensitive Personal Information.
Right to Non-Discrimination	You have the right to not be discriminated or retaliated against for exercising any of the above rights.
Right to Appeal	You may, depending on your state of residence, have the right to appeal our refusal to take action on a request.

Submitting a Consumer Request

You can submit any of the above types of consumer requests through either of the options below:

Call our privacy toll-free line at (888) 565-1329.
Email Privacy@mydentalmail.com.