Doctor-led or DSO?

You may be asking this question. Is there a difference? Do you have to choose between struggling on your own or going “corporate”?

Yes, there is a difference. It’s the Doctor Difference.

Over 25 years ago, Dr. Rick Workman and his team of doctors set out to help each doctor be the best they can be. Empowering doctors and their teams to raise the standard of care and helping them achieve their professional goals.

That’s why Heartland Dental protects a supported doctor’s clinical independence – no treatment or schedule quotas, no forced product endorsements, no national brand. That’s what DSOs do, not Heartland.

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Team Members

In the Heartland Dental Family


Supported Offices

Since 1995


Supported Doctors

Across 38 States


Grow With Us

Find An Opening With Heartland Dental Or One Of Our Supported Practices

Your success is our passion. Wherever you are in your career, we’ll help you achieve a healthy work-life balance in a position that’s right for you. Select a role to see how.

Success Stories

“I have never been part of an organization that wanted so badly for their people to be successful.”

Kristen Salisbury

Heartland Dental Supported Hygienist

“I don’t think of it as a DSO relationship. There are simply good people at Heartland Dental who really want us to be successful and provide good patient care. They know if we’re successful, they’re successful.”

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Affiliate Program

Supercharge Your Independence

Enjoy true clinical independence with Heartland Dental support so you can focus on what matters most: patient care.

Confident smiling male dentist wearing a grey collared shirt and a dark sport coat
Empowering Doctors Like You
  • The freedom to focus on your practice
  • Exciting opportunities to grow your practice
  • Complete non-clinical support team
  • More time for family, friends, and hobbies

Success Stories

“Heartland Dental made me a better leader, a better visionary.”

Dr. Michael Badger

Heartland Dental Supported Doctor

“Heartland Dental took the stress. They took a lot of burdens off me that, frankly, were making me unhealthy. Affiliating with Heartland Dental made me a better communicator, a better leader, a better visionary. With Heartland Dental, I was able to start planning and set goals about where I wanted to be, professionally and personally.”

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About Us

The Doctor Difference

Whether you’re looking to become a supported doctor or advance your dental career, Heartland Dental and its supported professional corporations can help you thrive.

Our Roots

Welcome To Heartland Dental

Dr. Rick Workman

Founder & Executive Chairman

We began as a small group of like-minded doctors who wanted to build quality practices in the communities we love. Several decades later, we have a network of more than 2,400 incredible supported dentists across the country. I am proud of the collaborative environment in our supported offices and look forward to a bright future in the industry. I hope you will consider joining the Heartland Dental family.

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Giving Back

The Heartland Dental Foundation

Corporate responsibility is a foundational value of Heartland Dental and our affiliates. In collaboration with the Heartland Dental Foundation, we provide unique dental service support to drive positive impact in the communities where we live, work, and serve.

Giving Back

Trusted Partners

We work with the leading brands in the dental industry to help ensure that our supported offices get the best support, services, prices, and professional supplies.

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In The Heartland

Take your professional career to the next level with the latest news, trends, insights, and perspectives in the dental industry.

Heartland Dental Employee Appreciation Week

Sep 25, 2023

Every September, Heartland Dental dedicates a week to celebrating our amazing supported doctors, dental team members, and support professionals for Employee Appreciation Week. Year over year, Employee Appreciation Week is a special opportunity for the whole Heartland Dental community to embrace our core value of Celebrate – prioritizing gratitude, camaraderie, and joy in the success of others.
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Benefits, Culture, Employee Appreciation

Unlocking Wellness: Tackling Musculoskeletal (MSK) Challenges in Dentistry

Sep 19, 2023

Oral health professionals work hard every day to deliver high-quality dental care to their patients. While the job can be incredibly rewarding, dental professionals are also at elevated risk of musculoskeletal (MSK) disorders, due to awkward working postures, repetitive work, and prolonged standing. This can result in damage that can lead to pain, fatigue, and other disorders. MSK can be so severe that it has become the leading cause of early retirement among some dentists.
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Benefits, Dental Support Organization, Heartland Dental

Celebrating Heartland Dental Supported Doctors Achieving FAGD and MAGD

Sep 12, 2023

In the world of dentistry, achieving the prestigious Fellowship and Mastership Awards from the Academy of General Dentistry (AGD) is a remarkable accomplishment. This year, Heartland Dental proudly celebrates the outstanding success of the supported doctors who were recognized for their exceptional dedication and expertise at the AGD's 2023 Convocation Ceremony held in Las Vegas.
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Dental Support Organization, Education, Heartland Dental