If keeping up with marketing trends feels like a second full-time job, you’re not imagining things. Digital marketing has become more competitive, and traditional tactics such as TV, print, and radio may feel less effective due to how difficult it is to track and measure ROI. Here are a few issues to consider going forward:
Owning your dental practice has long been the gold standard. It offers freedom, pride, and a sense of legacy. But it also brings financial risks, staffing challenges, and the weight of running a business all on your own.
At a Heartland Dental supported practice, mentorship is a two-way street. Whether you’re guiding someone just starting out or connecting with a peer, mentorship creates spaces for continued learning, stronger leadership, and deeper impact.
While it’s true that dentistry is rooted in a passion for patient care, an increasing number of dentists are grappling with burnout. Owning a practice brings not only the reward of caring for patients but also the toll of running a business.
It’s a pain point across the country. Recruiting is a difficult and time-consuming process that is resulting in fewer appointments and lost revenue for your practice. And it’s happening at all levels — from dentists to hygienists to dental assistants.
The dental industry is evolving rapidly, bringing exciting advancements that enhance patient care and push the profession forward. For independent practices, these changes present both opportunities and challenges. As technology progresses and the industry shifts, dental professionals are exploring new ways to grow, adapt, and thrive.
FORT MYERS, Fla., April 14, 2025 — Concorde Career Colleges, the healthcare division of Universal Technical Institute, Inc., and Heartland Dental kicked-off construction for the new Concorde-Fort Myers campus last week. The first-of-its-kind campus is part of a unique partnership to help address Heartland Dental’s significant need for dental hygienists and dental assistants in high-demand regions like southwest Florida.
While running your own dental practice can at first feel like an exciting new challenge, there comes a time when that challenge can start to feel like a burden. There is a lot of work that goes into running a practice, and it goes beyond just seeing your patients.
Whether you’ve been considering affiliation or already made the decision that it’s the right choice for you, there are steps you can take NOW to set you and your practice up for success both financially and operationally to make the transition as easy as possible.
Dr. Gregory Luerding, a Heartland Dental supported doctor, learned a lot at dental school. Like how to fill a cavity and interpret X-rays. But when it became his time to run a practice, there were some things he just had to learn through experience, such as …
