Terms of Use

Effective Date: January 30, 2025 

These Terms of Use (“Terms”) describe the terms and conditions on which Heartland Dental (the “Practice,” “we,” “our,” or “us”) provides access to, and governs the use of, this website, located at hearltand.com (the “Site”) and its associated services including, without limitation, scheduling new patient or returning patient appointments. 
These Terms are important, contain legal obligations and affect your legal rights, so please read them carefully. For the avoidance of doubt, these Terms do not apply to your receipt of healthcare services from the Practice. 
BY ENTERING, ACCESSING, BROWSING, SUBMITTING INFORMATION TO, OR OTHERWISE USING THE SITE, YOU ACKNOWLEDGE AND AGREE TO THESE TERMS. IF YOU DO NOT AGREE TO THESE TERMS, YOU MAY NOT ACCESS OR USE OUR SITE. 

  1. No Practice of Dentistry 

The information and materials on the Site are for informational and scheduling purposes only and are not intended to be, and must not be taken to be, the practice of dentistry or other healthcare services by the Practice.  Use of the Site does not create a provider/patient relationship with the Practice. The Practice is not, through the use of the Site, recommending or endorsing any specific dental treatment for any dental condition, healthcare provider or medication. 

  1. Eligible Users 

If you are under the age of 18, please do not use the Site without the supervision of a parent or legal guardian who agrees to be bound by these Terms. By using the Site, or by supervising someone using the Site, you represent that you are at least 18 years old and have the full power and authority to enter into these Terms. 

  1. Permitted Use of the Site 

The information and materials on the Site are provided for general informational purposes. The Practice grants you a limited right to use the Site solely for the purposes of learning about the Practice products or services, including, without limitation, scheduling new patient or returning patient appointments.   

  1. Use Restrictions; Proprietary Rights 

A. You agree that: (i) you will only use the Site for lawful purposes; (ii) you will not use the Site for any fraudulent purposes or to engage in any illegal, offensive, indecent or objectionable conduct; (iii) you will not use the Site to cause nuisance, annoyance or inconvenience; (iv) you will not impair the proper operation of the Site; (v) you will not try to harm the Site in any way whatsoever; (vi) you will not copy or distribute the Site or any other content without written permission from us; and (vii) you will only use the Site for your internal operations and will not resell it to a third party or otherwise use it for commercial purposes. B. You agree to protect the Site, and its proprietary content, information and other materials, from any unauthorized access or use, and you agree that you will not use the Site, or such proprietary content, information or materials except as authorized in writing by the Practice. You agree that you will not directly or indirectly: (i) distribute, sell, assign, encumber, transfer, rent, lease, loan, sublicense, modify, time-share or otherwise exploit the Site in any unauthorized manner, including but not limited to by trespass or burdening network capacity; (ii) use the Site in any service bureau arrangement; (iii) copy, reproduce, adapt, create derivative works of, translate, localize, port or otherwise modify the Site, in whole or in part, in any form or manner, or by any means; (iv) harvest or scrape any content or data from the Site; (v) remove or alter any copyright or other proprietary rights’ notice or restrictive rights legend contained or included in the Site; (vi) decompile, disassemble, reverse compile, reverse assemble, reverse translate or otherwise reverse engineer any part of the Site in whole or in part; (vii) use any means to discover the source code of any portion of the Site; or (viii) otherwise circumvent any functionality that controls access to or otherwise protects the Site; or (ix) permit any third party to engage in any of the acts described in clauses (i) through (viii). Any attempt to do any of the foregoing is a violation of the Practice’s and our licensors’ rights. If you breach these restrictions, you may be subject to prosecution and damages. C. The Practice and our licensors reserve the right to change, suspend, remove, or disable access to the Site, or any portion of the Site at any time without notice. In no event will the Practice be liable for the removal of or disabling of access to the Site or any portion thereof. The Practice may also impose limits on the use of or access to the Site, in any case without notice or liability. D. The Site and its content, including its “look and feel” (e.g., text, graphics, images, logos) proprietary content (e.g., scheduling availability), information and other materials, are protected under intellectual property, copyright, trademark, and other laws. You agree that the Practice and/or our licensors own all right, title and interest in and to the Site (including, without limitation, any patent, copyright, trade secret, trademark, know-how and any and all other intellectual property rights in or related to the Site) and you agree not to take any action(s) inconsistent with such ownership interests. You do not acquire any rights or licenses under any of the Practice’s (or our licensors’) patents, patent applications, copyrights, trade secrets, trademarks or other intellectual property rights on account of these Terms. E. Any and all (i) suggestions for correction, change and modification to the Site and other feedback (including but not limited to quotations of written or oral feedback), information and reports provided to the Practice by you (collectively “Feedback”), and all (ii) improvements, updates, modifications or enhancements, whether made, created or developed by the Practice or otherwise relating to the Site and/or Service (collectively, “Revisions”), are and will remain our property. You agree that any contribution of Feedback or Revisions does not and will not give or grant you any right, title or interest in the Site or in any such Feedback or Revisions. You agree to assign to the Practice any and all right, title and interest (including, but not limited to, any patent, copyright, trade secret, trademark, show-how, know-how, moral rights and any and all other intellectual property right) that you may have in and to any and all Feedback and Revisions. 

  1. Notice; Electronic Communications 

When you visit the Site or send emails to the Practice, you are communicating with us electronically. You consent to receive communications from us electronically. We will communicate with you by email or by posting notices on the Site. You agree that all agreements, notices, disclosures and other communications that we provide to you electronically satisfy any legal requirement that such communications be in writing. 

  1. SMS/MMS MOBILE MESSAGE MARKETING PROGRAM TERMS AND CONDITIONS 

By signing up via text, you agree to receive recurring automated transactional text messages (including reminders for upcoming and missed appointments) from Heartland Dental at the cell number used when signing up. Reply HELP for help and STOP to cancel. Msg frequency varies. Msg & data rates may apply. View Terms & Privacy.. 

Heartland Dental (hereinafter, “We,” “Us,” “Our”) is offering a mobile messaging program (the “Program”), which you agree to use and participate in subject to these Mobile Messaging Terms and Conditions and Privacy Policy (the “Agreement”).  By opting in to or participating in any of our Programs, you accept and agree to these terms and conditions, including, without limitation, your agreement to resolve any disputes with us through binding, individual-only arbitration, as detailed in the “Dispute Resolution” section below.  This Agreement is limited to the Program and is not intended to modify other Terms and Conditions or Privacy Policy that may govern the relationship between you and Us in other contexts.  

User Opt In: The Program allows Users to receive SMS/MMS mobile messages by affirmatively opting into the Program, such as through online or application-based enrollment forms. Regardless of the opt-in method you utilized to join the Program, you agree that this Agreement applies to your participation in the Program.   Message and data rates may apply.   

User Opt Out:  If you do not wish to continue participating in the Program or no longer agree to this Agreement, you agree to reply STOP, END, CANCEL, UNSUBSCRIBE, or QUIT to any mobile message from Us in order to opt out of the Program.  You may receive an additional mobile message confirming your decision to opt out. You understand and agree that the foregoing options are the only reasonable methods of opting out.  You also understand and agree that any other method of opting out, including, but not limited to, texting words other than those set forth above or verbally requesting one of our employees to remove you from our list, is not a reasonable means of opting out.  

Duty to Notify and Indemnify:  If at any time you intend to stop using the mobile telephone number that has been used to subscribe to the Program, including canceling your service plan or selling or transferring the phone number to another party, you agree that you will complete the User Opt Out process set forth above prior to ending your use of the mobile telephone number.  You understand and agree that your agreement to do so is a material part of these terms and conditions.  You further agree that, if you discontinue the use of your mobile telephone number without notifying Us of such change, you agree that you will be responsible for all costs (including attorneys’ fees) and liabilities incurred by Us, or any party that assists in the delivery of the mobile messages, as a result of claims brought by individual(s) who are later assigned that mobile telephone number.  This duty and agreement shall survive any cancellation or termination of your agreement to participate in any of our Programs.  

YOU AGREE THAT YOU SHALL INDEMNIFY, DEFEND, AND HOLD US HARMLESS FROM ANY CLAIM OR LIABILITY RESULTING FROM YOUR FAILURE TO NOTIFY US OF A CHANGE IN THE INFORMATION YOU HAVE PROVIDED, INCLUDING ANY CLAIM OR LIABILITY UNDER THE TELEPHONE CONSUMER PROTECTION ACT, 47 U.S.C. § 227, et seq., OR SIMILAR STATE AND FEDERAL LAWS, AND ANY REGULATIONS PROMULGATED THEREUNDER RESULTING FROM US ATTEMPTING TO CONTACT YOU AT THE MOBILE TELEPHONE NUMBER YOU PROVIDED.  

Program Description: Without limiting the scope of the Program, users that opt into the Program can expect to receive messages concerning the marketing and promotion of dental services.  

Cost and Frequency: Message and data rates may apply. The Program involves recurring mobile messages, and additional mobile messages may be sent periodically based on your interaction with Us.  

Support Instructions: For support regarding the Program, text “HELP” to the number you received messages from or email us at texthelp@dentalmessages.com.  Please note that the use of this email address is not an acceptable method of opting out of the program.  Opt outs must be submitted in accordance with the procedures set forth above.  

MMS Disclosure: The Program will send SMS TMs (terminating messages) if your mobile device does not support MMS messaging.  

Our Disclaimer of Warranty: The Program is offered on an “as-is” basis and may not be available in all areas at all times and may not continue to work in the event of product, software, coverage or other changes made by your wireless carrier. We will not be liable for any delays or failures in the receipt of any mobile messages connected with this Program. Delivery of mobile messages is subject to effective transmission from your wireless service provider/network operator and is outside of Our control. T-Mobile is not liable for delayed or undelivered mobile messages.  

Participant Requirements:  You must have a wireless device of your own, capable of two-way messaging, be using a participating wireless carrier, and be a wireless service subscriber with text messaging service. Not all cellular phone providers carry the necessary service to participate. Check your phone capabilities for specific text messaging instructions.  

Age Restriction:  You may not use of engage with the Platform if you are under thirteen (13) years of age.  If you use or engage with the Platform and are between the ages of thirteen (13) and eighteen (18) years of age, you must have your parent’s or legal guardian’s permission to do so.  By using or engaging with the Platform, you acknowledge and agree that you are not under the age of thirteen (13) years, are between the ages of thirteen (13) and eighteen (18) and have your parent’s or legal guardian’s permission to use or engage with the Platform, or are of adult age in your jurisdiction.  By using or engaging with the Platform, you also acknowledge and agree that you are permitted by your jurisdiction’s Applicable Law to use and/or engage with the Platform.  

Prohibited Content:  You acknowledge and agree to not send any prohibited content over the Platform.  Prohibited content includes: 

  • Any fraudulent, libelous, defamatory, scandalous, threatening, harassing, or stalking activity;  
  • Objectionable content, including profanity, obscenity, lasciviousness, violence, bigotry, hatred, and discrimination on the basis of race, sex, religion, nationality, disability, sexual orientation, or age;  
  • Pirated computer programs, viruses, worms, Trojan horses, or other harmful code;  
  • Any product, service, or promotion that is unlawful where such product, service, or promotion thereof is received;  
  • Any content that implicates and/or references personal health information that is protected by the Health Insurance Portability and Accountability Act (“HIPAA”) or the Health Information Technology for Economic and Clinical Health Act (“HITEC” Act); and  
  • Any other content that is prohibited by Applicable Law in the jurisdiction from which the message is sent. 

No mobile information will be shared with or sold to third parties/affiliates for marketing/promotional purposes. All the above categories exclude text messaging originator opt-in data and consent; this information will not be shared with or sold to any third parties. 

  1. Privacy 

The Privacy Policy is incorporated and made part of these Terms.  You hereby agree to such Privacy Policy. Any personal information (for example, your name, date of birth, address, telephone number or email address) that you transmit to the Site will be used by the Practice in accordance with the Privacy Policy. Specifically, when using the Site to schedule an appointment, you agree that the information provided through the “Schedule Your Appointment” webpage may be collected and used for the purposes set forth in the Privacy Policy, including, without limitation, for analytics and advertising purposes, irrespective of whether the scheduling form was only partially completed or the scheduled appointment was thereafter canceled. 

Note that our Privacy Policy does not describe how we treat your protected health information (“PHI”) under the Health Insurance Portability and Accountability Act of 1996 and its implementing regulations, as amended (“HIPAA”). If you have any questions about how we treat your PHI, please review the Notice of Privacy Practices. 

  1. Reservation of Rights 

We may modify, suspend or discontinue any aspect of the Site at any time without prior notice. You agree that we are not liable to you or any third party for any modification, suspension or discontinuance of any feature or component of the Site. In addition, we reserve the right, at any time and for any reason, with or without notice, and without liability to you or any other user, to: (a) restrict, limit, suspend or terminate your and/or any other user’s access to the Site; (b) monitor any user’s use of the Site to verify compliance with these Terms and/or any applicable law; (c) investigate any suspected or alleged misuse of the Site and cooperate with law enforcement and/or third parties in such investigation; and (d) disclose information about any user’s use of the Site in connection with law enforcement investigation of alleged illegal activity, or in response to a lawful court order or subpoena. 

  1. Disclaimer – Warranty 

THE SITE, ITS CONTENT, MATERIALS, SERVICES AND PRODUCTS ON THE SITE ARE PROVIDED “AS IS.”  TO THE FULLEST EXTENT PERMISSIBLE PURSUANT TO APPLICABLE LAW, THE PRACTICE HEREBY DISCLAIMS ALL WARRANTIES, EXPRESS OR IMPLIED, INCLUDING, BUT NOT LIMITED TO, IMPLIED WARRANTIES OF MERCHANTABILITY AND FITNESS FOR A PARTICULAR PURPOSE AND NON-INFRINGEMENT. 

The Practice does not represent or warrant that the functions contained in the Site will be uninterrupted or error-free, that the defects will be corrected, or that the Site or the server that makes the Site available are free of viruses or other harmful components. The Practice does not make any warranties or representations regarding the use of the materials in the Site in terms of their correctness, accuracy, adequacy, usefulness, timeliness, reliability or otherwise. Some states do not permit limitations or exclusions on warranties, so the above limitations may not apply to you. 

  1. Indemnification 

You agree to indemnify, defend, and hold harmless the Practice, its officers, directors, employees, agents, licensors and suppliers from and against all losses, expenses, damages and costs, including reasonable attorneys’ fees, resulting from any violation of these Terms or any activity related to your account (including negligent or wrongful conduct) by you or any other person accessing the site using your Internet account. 

  1. Limitations of Liability 

YOUR USE OF THE SITE IS AT YOUR OWN RISK.  NEITHER THE PRACTICE, NOR ANY OF ITS SUBSIDIARIES, AFFILIATES, OFFICERS OR DIRECTORS, NOR ANY OF ITS AGENTS OR ANY OTHER PARTY INVOLVED IN CREATING, PRODUCING, OR DELIVERING THE SITE OR ITS CONTENT, ARE LIABLE FOR ANY DIRECT, INDIRECT, PUNITIVE, INCIDENTAL, SPECIAL, CONSEQUENTIAL OR OTHER DAMAGES ARISING OUT OF OR IN ANY WAY CONNECTED WITH THE USE OF THE SITE, WHETHER BASED ON CONTRACT, TORT, STRICT LIABILITY OR OTHERWISE, EVEN IF ADVISED OF THE POSSIBILITY OF ANY SUCH DAMAGES. 

Some states do not permit limitations or exclusions on warranties, so the above limitations may not apply to you. 

  1. Third-Party Links 

Links from this Site to third-party websites do not imply the Practice’s endorsement of any other websites’ content, product or service. Links from this website to third-party websites are provided for your convenience and are intended only to enable access to these third-party websites and for no other purpose. Please use your independent care and judgment when accessing these third-party websites. 

  1. Intellectual Property 

The Site and all of its contents (including, without limitation, text, graphics, logos, button icons, images, audio clips, digital downloads, data compilations and software) are the property of the Practice or its licensors and are protected by United States and international copyright laws. The Practice reserves all intellectual property rights not expressly granted under these Terms. 

  1. Dispute Resolution 

Any controversy or claim between the parties or arising out of these Terms or any use of the Site shall be determined by one disinterested arbitrator in binding arbitration pursuant to the Commercial Arbitration Rules and the Supplementary Procedures for Online Arbitration of the American Arbitration Association (the “AAA”). The arbitrator shall be experienced in agreements for information technology services, either as an attorney or as an information technology professional. If the parties fail to appoint an arbitrator within forty-five (45) days of the institution of the arbitration, the AAA shall select the arbitrator promptly thereafter. Any requests for accelerated, emergency or preliminary relief shall be submitted pursuant to the AAA’s Optional Rules for Emergency Measures of Protection. If any such requests are made before an arbitration panel is empaneled, then the AAA shall appoint one disinterested arbitrator as an arbitration panel to immediately hear and decide such request. The arbitration panel shall have the right to grant interim awards. Testimony shall be permitted by telephone, video conference and other forms of real-time telecommunications. If the arbitrator requires in-person hearings, the hearings shall be held in Effingham, Illinois. The arbitral award will be final and binding, and may be entered and enforced in any court of competent jurisdiction. Notwithstanding the foregoing, you agree that a breach of these Terms will cause irreparable injury to the Practice for which monetary damages would not be an adequate remedy and that the Practice will be entitled to seek equitable relief in any court of competent jurisdiction, in addition to any other remedies available to us under these Terms, or at law without a bond, other security or proof of damages. 

  1. Waiver of Jury Trial and Class Actions 

BY ENTERING INTO THESE TERMS, YOU AND THE PRACTICE ACKNOWLEDGE AND AGREE TO WAIVE CERTAIN RIGHTS TO LITIGATE DISPUTES IN COURT, TO RECEIVE A JURY TRIAL OR TO PARTICIPATE AS A PLAINTIFF OR AS A CLASS MEMBER IN ANY CLAIM ON A CLASS OR CONSOLIDATED BASIS OR IN A REPRESENTATIVE CAPACITY. YOU AND THE PRACTICE BOTH AGREE THAT ANY ARBITRATION WILL BE CONDUCTED ON AN INDIVIDUAL BASIS AND NOT A CONSOLIDATED, CLASS-WIDE OR REPRESENTATIVE BASIS AND THE ARBITRATOR SHALL HAVE NO AUTHORITY TO PROCEED WITH AN ARBITRATION ON A CLASS OR REPRESENTATIVE BASIS. THE ARBITRATOR MAY AWARD INJUNCTIVE RELIEF ONLY IN FAVOR OF THE INDIVIDUAL PARTY SEEKING RELIEF AND ONLY TO THE EXTENT NECESSARY TO PROVIDE RELIEF WARRANTED BY THAT PARTY’S INDIVIDUAL CLAIM. IF FOR ANY REASON THE ARBITRATION CLAUSE SET FORTH IN THESE TERMS IS DEEMED INAPPLICABLE OR INVALID, OR TO THE EXTENT THE ARBITRATION CLAUSE ALLOWS FOR LITIGATION OF DISPUTES IN COURT, YOU AND THE PRACTICE BOTH WAIVE, TO THE FULLEST EXTENT ALLOWED BY LAW, ANY RIGHT TO PURSUE OR TO PARTICIPATE AS A PLAINTIFF OR AS A CLASS MEMBER IN ANY CLAIM ON A CLASS OR CONSOLIDATED BASIS OR IN A REPRESENTATIVE CAPACITY. 

  1. Law and Jurisdiction 

These Terms and your use of the Site are governed by the laws of the State of Illinois, without regard to its choice of law provisions. The courts of general jurisdiction located within Effingham, Illinois, will have exclusive jurisdiction over any and all disputes arising out of, relating to or concerning these Terms and/or the Site or in which these Terms and/or the Site are a material fact. 

  1. Assignment 

The Practice may assign its rights and duties under these Terms to any party at any time without notice to you. 

  1. Survival 

The provisions of these Terms entitled “Disclaimer – Warranty,” “Indemnification,” “Limitation of Liability,” Dispute Resolution,” “Waiver of Jury Trial and Class Actions, “Law and Jurisdiction” and “General Provisions” will survive the termination of this Agreement. 

  1. General Provisions 

Except as provided in a particular “Legal Notice” on this Site, these Terms, along with the Practice’s Privacy Policy, constitute the entire agreement and understanding between you and the Practice with respect to use of the Site, superseding all prior or contemporaneous communications with the Practice. These Terms are severable, and in the event any provision is determined to be invalid or unenforceable, such invalidity or unenforceability shall not in any way affect the validity or enforceability of the remaining provisions. A printed version of these Terms shall be admissible in judicial or administrative proceedings based upon or relating to use of the Site to the same extent and subject to the same conditions as other business documents and records originally generated and maintained in printed form. The section titles of this Agreement are displayed for convenience only and have no legal effect. Nothing in this Agreement shall be deemed to confer any third-party rights or benefit. 

  1. Changes to these Terms 

The Practice may, at any time and without notice, modify these Terms by revising them on the Site.  Your continued use of the Site constitutes your acceptance of any such revisions. You should therefore periodically visit this page to review the current Terms. 

  1. Questions about these Terms 

If you have any questions about this Privacy Policy, please contact us by phone at (217) 540-5688, by email to Privacy@mydentalmail.com, or by mail to: 

Corporate Compliance Officer 
1200 Network Centre Dr 
Effingham, IL 62401